AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Film & Television Apps in Latin America on Android
A look at the Q1 2021 performance of the leading Film & Television apps on the Android platform in Latin America, revealing trends in downloads, revenue, and active users.
The beginning of 2021 has been eventful for Film & Television applications in Latin America on the Android platform. Data provided by Sensor Tower offers valuable insights into the performance of the top apps in this category.
Disney+ showed a descending trend in downloads, starting the quarter with 2.56M and ending at 844K. Revenue in the first week of January was around $246K and fluctuated throughout the quarter, peaking at $309K in early March. Weekly active users decreased from 10.3M to 8.6M over the quarter.
Globoplay: Assista ao BBB 24! experienced a spike in downloads at the end of January, reaching 493K, followed by a gradual decline to 250K by the end of March. Revenue observed an upward trend, starting at around $139K and rising to $202K. Weekly active users peaked at 10.8M in late February before settling to 10.3M by the quarter's end.
Crunchyroll saw a steady revenue growth from $75K to $108K in early March, then a slight dip to $90K. Downloads started at 353K, decreased to a low of 198K in late February, and rebounded to 247K by the end of March. Active users showed resilience, with a high of 2.27M in early February, dropping to 1.9M, and then recovering to 2.12M.
Viki: Asian Dramas & Movies presented a steady revenue performance, beginning at around $49K and ending the quarter at $47K. Downloads dipped from 85K to 62K in mid-January but recovered slightly to 65K. Active users increased modestly from 828K to 899K during the quarter.
Lastly, HBO GO ® Películas y series originales. maintained a relatively stable revenue, hovering around $42K to $47K. Downloads saw significant growth with a peak at 132K in late March, compared to 80K at the start of the quarter. Active users experienced growth from 367K to 446K in the same period.
For more in-depth insights and detailed analytics, Sensor Tower's platform is the go-to resource.